In response to a request from one of the world's largest chocolate manufacturers, we put together a detailed moodboard and pitch deck, parts of which we're sharing here.
We started with in-depth research into how chocolate and sweets have been shown and photographed in both advertising and editorial contexts, past and present.
Our team's photography background played a key role.
In our experience, image agencies—once the go-to source for topic research—are now mostly flooded with low-grade AI-generated content.
Marc our head retouch specialist brought his still life photography expertise, while Robert approached the topic from an editorial angle. Together, they created a rich and varied portfolio on the topic.
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