Dussmann Kältetechnik · Hybrid AI Campaign
Cold Case.
Real technicians, AI-generated worlds and high-end postproduction, combined into one seamless campaign.
Service becomes expertise. Technology becomes heroism. Every technical problem becomes a case to solve.
- Client
- Dussmann Kältetechnik
- Agency
- Team Lewis
- Services
- Photography
AI Imagery
Postproduction - Deliverable
- Four key visuals at nearly 10K, fully layered
The idea
The campaign borrows from the world of cold case investigations, where complex, unsolved cases call for specialists with exceptional expertise.
Dussmann’s technicians become an elite team of experts, called in when things get complicated: critical system failures, tough technical challenges and situations where time is running out.
The production
We brought the concept to life as a hybrid production: AI-generated environments combined with real employees photographed in the studio.
The challenge was to make both worlds blend seamlessly, from lighting and perspective to the final composite. The key visual was produced at nearly 10K resolution with individually adjustable layers, ready to adapt to every format.
Behind the case.
Studio photography, generative environments and compositing, all handled in-house at GOLD.
Traditional photography and generative AI, working together to create what neither could achieve alone.
Created by GOLD Creative Studio for Team Lewis / Dussmann Kältetechnik. See all projects